Selected experience

The strategy behind stronger hospitality performance.

These private case studies show how Zac has connected digital demand, guest experience, brand partnerships, and practical AI automation to specific hospitality business needs.

Explore the Case Studies

Private case-study library

Five projects. Three connected growth capabilities.

Public summaries are intentionally qualitative. Select any preview to request the full private case study with detailed strategy, operating context, and approved performance figures.

Hotel brand launch

The Sunny

A launch strategy connecting digital demand, guest experience, and brand partnerships for a new hotel brand.

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Full-funnel marketing

Fairmont Miramar

A connected hotel marketing strategy spanning digital demand, on-property guest experience, and brand partnerships.

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AI marketing operations

The Well

AI-enabled marketing operations designed to reduce repetitive work and create a clearer execution rhythm.

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Experience and partnerships

1 Hotels

Guest programming and brand partnerships designed to strengthen property relevance, guest value, and commercial contribution.

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AI for group sales

The Sylvester

An AI-enabled group-sales workflow designed to organize inquiries, improve follow-up, and support sales execution.

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Experience base

Operator context across demand, experience, partnerships, and operations.

Zac's experience spans hotels, wellness, food and beverage, real estate, lifestyle brands, events, sponsorships, and creative agencies. Prior-employment work is presented as selected experience and does not imply a current consulting-client relationship or endorsement.

Demand

Digital growth and distribution

Connecting positioning, campaigns, direct demand, CRM, acquisition, and reporting around a commercial objective.

Experience

Guest experience and partnerships

Building programming and collaborations that strengthen guest value, local relevance, and on-property opportunity.

Operations

AI-enabled workflows

Using practical automation to reduce repetitive work, improve follow-up, and give teams clearer operating visibility.